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Gain insights into customer needs and preferences through brand tracking

It’s no secret that understanding your customers is the key to success in any business. In today’s competitive market, companies must be aware of customer needs, preferences, and perceptions to stay ahead of the competition. This is why marketing teams need to conduct monthly market research surveys to track and monitor their brand’s key metrics.

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Digital Ads testing benefits

Best Practices for Digital Ad Testing

Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad

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5 practices to improve your ad testing

TV Ad Testing: enhance effectiveness and brand awareness

TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With

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How to get branded and unbranded traffic

Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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The Ultimate Guide to Advertising Research

The Ultimate Guide to Advertising Research Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding

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What is Brand Tracking & Why Should You Use It?

What is Brand Tracking & Why Should You Use It? Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking

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Best Practices for a Successful Facebook A/B Test

Best Practices for a Successful Facebook A/B Test You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right

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A/B Testing on Facebook: How to Do It Right

A/B Testing on Facebook: How to Do It Right A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard

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Market Research vs. Marketing Research

Market Research vs. Marketing Research Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two

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The Lean Approach To Marketing Research

The Lean Approach To Marketing Research Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates. It’s hard

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The How To’s of Market Research: A Guide and Template

The How To’s of Market Research: A Guide and Template Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales representatives, they are more likely to seek referrals from friends and family or read internet evaluations.

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ABC’s of Web Video Marketing

ABC’s of Web Video Marketing Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because

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employees gathered at a table reviewing data charts

Do I Need To Conduct Market Surveys?

Do I Need To Conduct Market Surveys? Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and promotion efforts, unfortunately, do not always yield positive results. Entrepreneurs must take a step back and thoroughly examine the market

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Research Automation: The Future of Digital Marketing

Research Automation: The Future of Digital Marketing Market research automation can be defined as “the use of systems with little human intervention, decreasing or eliminating needless human labor operations, and therefore freeing people to focus on high-intelligence operations.” Another definition of market research automation adds to the value by stating that it is “the absence

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Utilizing Content Marketing For Business Growth

Utilizing Content Marketing For Business Growth Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content to attract and maintain a specific audience and, eventually,

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5 Tips To Test The Effectiveness of A Marketing Video

5 Tips To Test The Effectiveness of A Marketing Video Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven powerful and effective in inviting the audience to your website increasing the impressions. 

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10 Things You Need to A/B Test Your Digital Ads

10 Things You Need to A/B Test Your Digital Ads When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of the best ways to learn about the preferences of your

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Top 10 Tips To Streamline Your Digital Advertising Testing

Top 10 Tips To Streamline Your Digital Advertising Testing Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to maximize your budget. Good ad testing leads to getting

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Top 5 Practices for Improved Ad Testing

Top 5 Practices for Improved Ad Testing Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make sure you make the right moves and decisions not to waste your

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the ultimate guide to AB testing

The Ultimate A/B Video Testing Guide

The Ultimate A/B Video Testing Guide Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different color, design, or even as little as a single word in the call

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Nivea offensive ad. Many consider this ad offensive. This could have been avoided with proper ad testing

Why You Should Pretest Your Ads – Top 3 Reasons

Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for

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Optimize Persuasion With Reaction Graphs

Optimize Persuasion With Reaction Graphs “Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to

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esports advertising

Is your brand benefiting from Esports Advertising?

Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs.  Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger

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Interviews with Innovators: Dr. David Robinson

Interviews with Innovators: Dr. David Robinson As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we

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Innovator Interview: Chris Gomez, Toyo Tires

Innovator Interview: Chris Gomez, Toyo Tires As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we

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Spot Trender has a new look

Spot Trender has a new look You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve

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Testing Brand Personality for Beauty Brands

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!

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Cultural Sensitivity in International Advertising

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.

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Does Your Ad Sell Your Product?

Does Your Ad Sell Your Product? The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A brand could have the greatest product in the world, but if the ads aren’t

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Use Reaction Graphs to Optimize Ad Performance

Use Reaction Graphs to Optimize Ad Performance Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses only tell you some of the stories. They’re a great way of measuring likeability, believability, and other

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The Seven Deadly Sins of Survey Design

The Seven Deadly Sins of Survey Design Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror

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Barbie Gets a Brand Makeover: Did it work?

Barbie Gets a Brand Makeover: Did it work? As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by

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Ad Testing Tips and Tricks for Perfecting Your Copy

Ad Testing Tips and Tricks for Perfecting Your Copy “Advertising is a business of words.” David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using the right set of words, you can effectively enhance brand recognition and generate

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How To Create Value Through Advertising

How To Create Value Through Advertising People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe that you can’t improve what you can’t measure. Let’s examine how you can design a test to measure perceived

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How We Used Spot Trender To Test Our New Explainer Video

How We Used Spot Trender To Test Our New Explainer Video “Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives their opinion on how to improve an ad or marketing materials but didn’t have enough data to back up their

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The Dark Side of Survey Design

The Dark Side of Survey Design Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states. Major news outlets have used this poll in their stories; for instance, The New York Times stated: Nearly 20

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Hyundai Commercial Beats Acura, Starbucks beats Death Wish

Hyundai Commercial Beats Acura, Starbucks beats Death Wish Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50,

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Spot Trender Announces Super Bowl 50 Commercial Picks

Spot Trender Announces Super Bowl 50 Commercial Picks As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl commercials: Death Wish Coffee vs. Starbucks Coffee and Hyundai vs. Acura NSX. Spot Trender will examine themes

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#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl

#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl #WomenOfSuperBowl: Spot Trender’s Second-By-Second Analysis to Examine Portrayal of Women, Gender Norms Results Released Within Three Hours of Airing MOUNTAIN VIEW, Calif. (February 1st, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today their third annual Super Bowl Ad Performance

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How did Frank Underwood’s ad perform against Bush and Rubio’s?

How did Frank Underwood’s ad perform against Bush and Rubio’s? How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. Here’s

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Secrets To Actionable Insights

Secrets To Actionable Insights “Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to

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Is Your Brand Trustworthy?

Is Your Brand Trustworthy? The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel scandal. As trust is one of the most important factors affecting your brand, let’s examine how you can use optimize your

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Secrets To Massively Increase Your Viral Views

Secrets To Massively Increase Your Viral Views Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according to Slate, a video by YouTube star Destin Sandlin accumulated 20 million views in nine months on YouTube;

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How Advertisers Adapt to Ad Blockers and Premium Streaming Services

How Advertisers Adapt to Ad Blockers and Premium Streaming Services The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are likely to use ad-blocking software, 95% would consider using them in the future.

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Are You Ready For Facebook Dislike Button?

Are You Ready For Facebook Dislike Button? During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with love, of course we need a dislike button to show some hate! Hate is not necessarily the case,

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How To Increase Ad Performance In Key Target Markets

How To Increase Ad Performance In Key Target Markets Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same methodology. This method lets advertisers know if their videos are above or below average for the

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