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Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!

How to get branded and unbranded traffic

Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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The Ultimate Guide to Advertising Research

Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding of your clients and their motivations

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What is Brand Tracking & Why Should You Use It?

Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking considers a variety of factors, including brand recognition, loyalty, and

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Best Practices for a Successful Facebook A/B Test

You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right track. But what happens when you have finished

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A/B Testing on Facebook: How to Do It Right

A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard marketing technique since it allows marketers to see which

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a group of people sitting around a table reviewing data and charts on a laptop and paper

Market Research vs. Marketing Research

Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two names are frequently used interchangeably,

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The Lean Approach To Marketing Research

Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates. It’s hard to understand your users without researching.

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The How To’s of Market Research: A Guide and Template

Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales representatives, they are more likely to seek referrals from friends and family or read internet evaluations. Given their power, have you adjusted your marketing plan to

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Ad Testing: Why It Matters and How to Successfully Perform It

You need an ad that you know will succeed, whether you want to improve sales or create brand awareness. There’s no better way to be sure about an ad than to examine how successfully it’s been tested.  Ad testing is a type of market research and the process of displaying various advertisements to a sample

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ABC’s of Web Video Marketing

Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because it may provide a potentially

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employees gathered at a table reviewing data charts

Do I Need To Conduct Market Surveys?

Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and promotion efforts, unfortunately, do not always yield positive results. Entrepreneurs must take a step back and thoroughly examine the market or space they are aiming to penetrate

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Research Automation: The Future of Digital Marketing

Market research automation can be defined as “the use of systems with little human intervention, decreasing or eliminating needless human labor operations, and therefore freeing people to focus on high-intelligence operations.” Another definition of market research automation adds to the value by stating that it is “the absence of humans in the essential execution of

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Utilizing Content Marketing For Business Growth

Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content to attract and maintain a specific audience and, eventually, drive profitable consumer action. When you

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5 Tips To Test The Effectiveness of A Marketing Video

Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven powerful and effective in inviting the audience to your website increasing the impressions.  A video can help you connect with your audience and

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10 Things You Need to A/B Test Your Digital Ads

When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of the best ways to learn about the preferences of your target audience.  Before testing any content, you should lay out

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Top 10 Tips To Streamline Your Digital Advertising Testing

Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to maximize your budget. Good ad testing leads to getting more information to make better ads.  What information do

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Top 5 Practices for Improved Ad Testing

Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make sure you make the right moves and decisions not to waste your efforts. This is where advertising testing comes

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the ultimate guide to AB testing

The Ultimate A/B Video Testing Guide

Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different color, design, or even as little as a single word in the call to action section. A/B testing, also

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Nivea offensive ad. Many consider this ad offensive. This could have been avoided with proper ad testing

Why You Should Pretest Your Ads – Top 3 Reasons

An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for this reason that ad testing is such an important part

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Optimize Persuasion With Reaction Graphs

“Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative

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esports advertising

Is your brand benefiting from Esports Advertising?

Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs.  Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger millennials, who are harder to reach via

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Interviews with Innovators: Dr. David Robinson

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we had the pleasure to interview with

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Innovator Interview: Chris Gomez, Toyo Tires

As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we featured our interview with Christopher Gomez,

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Spot Trender has a new look

You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve made a lot of progress since

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Assorted beauty products

Testing Brand Personality for Beauty Brands

Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!

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culturL diversity

Cultural Sensitivity in International Advertising

When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.

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Does Your Ad Sell Your Product?

The main reason for producing an ad in the first place is to sell the product. If your product isn’t selling, the root of the problem is likely, in part, due to ineffective advertising. A brand could have the greatest product in the world, but if the ads aren’t telling a story, or showcasing the

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Use Reaction Graphs to Optimize Ad Performance

Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses only tell you some of the stories. They’re a great way of measuring likeability, believability, and other actionable insights, but what does your sample

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The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror stories, and seen many examples of bad

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Barbie Gets a Brand Makeover: Did it work?

As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by Mattel attempts to tackle these critiques head on.

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Ad Testing Tips and Tricks for Perfecting Your Copy

“Advertising is a business of words.” David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using the right set of words, you can effectively enhance brand recognition and generate user growth. By using the wrong set of words,

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How To Create Value Through Advertising

People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe that you can’t improve what you can’t measure. Let’s examine how you can design a test to measure perceived value of a product after watching

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How We Used Spot Trender To Test Our New Explainer Video

“Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives their opinion on how to improve an ad or marketing materials but didn’t have enough data to back up their gut feelings? That frustration was why we started Spot Trender. We

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The Dark Side of Survey Design

Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states. Major news outlets have used this poll in their stories; for instance, The New York Times stated: Nearly 20 percent of Mr. Trump’s voters disagreed

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Hyundai Commercial Beats Acura, Starbucks beats Death Wish

Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50, this year’s test examined themes relating to sexuality

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Spot Trender Announces Super Bowl 50 Commercial Picks

As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl commercials: Death Wish Coffee vs. Starbucks Coffee and Hyundai vs. Acura NSX. Spot Trender will examine themes relating to sexuality, gender roles and women in

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#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl

#WomenOfSuperBowl: Spot Trender’s Second-By-Second Analysis to Examine Portrayal of Women, Gender Norms Results Released Within Three Hours of Airing MOUNTAIN VIEW, Calif. (February 1st, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50, this year’s test will examine

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Optimize Persuasion With Reaction Graphs

“Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative

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How did Frank Underwood’s ad perform against Bush and Rubio’s?

How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. Here’s some teaser data on the Netflix “House of Cards” (HOC)

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Secrets To Actionable Insights

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to be actionable. Actionable hypotheses

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Is Your Brand Trustworthy?

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel scandal. As trust is one of the most important factors affecting your brand, let’s examine how you can use optimize your ads through testing and

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Secrets To Massively Increase Your Viral Views

Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according to Slate, a video by YouTube star Destin Sandlin accumulated 20 million views in nine months on YouTube; however, when it was uploaded natively on

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How Advertisers Adapt to Ad Blockers and Premium Streaming Services

The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are likely to use ad-blocking software, 95% would consider using them in the future. The rise of premium streaming service. Streaming services like Netflix

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Are You Ready For Facebook Dislike Button?

During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with love, of course we need a dislike button to show some hate! Hate is not necessarily the case, according to Zuckerberg. He said people could

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How To Increase Ad Performance In Key Target Markets

Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same methodology. This method lets advertisers know if their videos are above or below average for the industry in general metrics (e.g., brand opinion, likelihood to

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How to test your digital creative quickly, on budget

You are creating the latest spot for your company’s new digital ad campaign. You have many questions about the ad—are the actors relatable to the audience? Is the music appropriate? Is this culturally appropriate? You’d like to test your concepts—but you couldn’t because traditionally, concept testing takes weeks, and it costs tens of thousands of

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Learn from the Best Ads in your Industry

“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to advertise a product that’s similar to many of your close competitors. Your commercials will need that extra pizzazz to stand out. What if you can

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How to Wordsmith your Ad to Perfection

“What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your commercials. Professional politicians know the importance of words – they even fight over how to call something: “climate change” vs. “global warming”,

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How to be 10X more persuasive

Has this ever happened to you: You created a new and exciting concept for a TV spot. Your whole creative team thought it’s the best thing in the world, that it was going to sell products and win awards! You did it again! …Then came the push back. Some folks in the business team started

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Save your Company Millions by Testing Early

“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her Jane Superstar. Getting Jane Superstar to work with you could mean million dollars in investment for your company. This is costly, thus making it highly

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How to Prevent PR Nightmares with Effective Ad Testing

We’ve all had this nightmare. You created a concept that everyone in your team thinks it’s “revolutionary” and “it’s going to be the next Apple’s 1984 ad!” You are the office hero. You feel 100% confident, and the spot went to production without a hitch. Your company spends millions blasting it out on all channels.

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Design your Spot’s Emotional Ride

Audience reaction to your spots should work with your objectives, whether you’re looking to build an overall positive feeling for brand or product, or you’re aiming to take your audience on a roller coaster of emotion. Spot Trender reaction graphs measures your audience reaction to your spot as they watch your commercial with reaction graphs.

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2014 Super Bowl Commercials – Consumer Reaction Charts

Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching each commercial, panelists register their reactions on a moment-by-moment basis using their keyboard. These reactions – either likes or dislikes – are then graphed below.

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How to make video explainers that increase conversion

“99% of advertising doesn’t sell much of anything”- David Ogilvy, advertising legend If you’re on a budget and you’re looking to make a video explainer that increases conversion (sales!), you’ve found the right guide. This guide covers three fundamental steps of making a solid video explainer that you can be proud of: I. Planning: How

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10 Signs You’ve Made Great TV Commercials – #1

Finally we come to the last important validation that you may have made a truly great ad campaign. If your tv commercials or ad campaigns have an evergreen quality you are truly a master. 1. Evergreen If you haven’t had to change advertising themes in the last two decades, and it is still nearly as

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