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Learn how to conduct lean market research for maximum efficiency with our comprehensive guide.
Discover how the combination of AI and Business Intelligence can revolutionize your business strategy.
Gain valuable insights into your target audience’s behavior with these effective strategies for understanding consumer behavior.
Looking for the perfect market research tool for your business? Look no further! Our comprehensive guide will help you discover the best market research tool to suit your needs and take your business to the next level.
Learn how to conduct competitive research analysis like a pro with our comprehensive guide.
Discover how to leverage the power of AI to gain valuable consumer insights and improve your business.
Discover how competitor analysis companies can help your business stay ahead of the game.
Gain a competitive edge in your industry with our comprehensive brand analysis guide.
Discover how market research segmentation can help you better understand your target audience and improve your business outcomes.
Discover the benefits of monadic testing for your software development process. Learn how it can improve code quality, reduce errors, and increase efficiency.
Discover the advantages of marketing concept testing and how it can help you make informed decisions about your marketing strategies.
Discover how to gain valuable customer insights using Spot Trender and other powerful tools.
Discover how to leverage the power of shopper insights to drive successful business strategies in this informative article.
Discover the secrets to unlocking the power of consumer insights marketing with our comprehensive guide.
Learn how a market research platform can help you gain valuable insights into your target audience, competitors, and industry trends.
Discover the best consumer insights company for your business with our comprehensive guide.
Discover the key elements that make successful brands stand out in the market.
Learn how to conduct a thorough competitor analysis with our step-by-step guide.
Discover the key strategies to successful brand positioning in this comprehensive guide.
Discover the power of branding and how it can impact your business success.
Discover the various types of qualitative research methods and their unique characteristics in this comprehensive guide.
It’s no secret that understanding your customers is the key to success in any business. In today’s competitive market, companies must be aware of customer needs, preferences, and perceptions to stay ahead of the competition. This is why marketing teams need to conduct monthly market research surveys to track and monitor their brand’s key metrics.
Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad
TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With
Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can
The Ultimate Guide to Advertising Research Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding
What is Brand Tracking & Why Should You Use It? Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking
Best Practices for a Successful Facebook A/B Test You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right
A/B Testing on Facebook: How to Do It Right A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard
Market Research vs. Marketing Research Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two
The Lean Approach To Marketing Research Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, increase ad performance, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates.
The How To’s of Market Research: A Guide and Template Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales representatives, they are more likely to seek referrals from friends and family or read internet evaluations.
Ad Testing: Why It Matters and How to Successfully Perform It You need an ad that you know will succeed, whether you want to improve sales or create brand awareness. There’s no better way to be sure about an ad than to examine how successfully it’s been tested. Ad testing is a type of market
ABC’s of Web Video Marketing Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because
Do I Need To Conduct Market Surveys? Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and promotion efforts, unfortunately, do not always yield positive results. Entrepreneurs must take a step back and thoroughly examine the market
Research Automation: The Future of Digital Marketing Market research automation can be defined as “the use of systems with little human intervention, decreasing or eliminating needless human labor operations, and therefore freeing people to focus on high-intelligence operations.” Another definition of market research automation adds to the value by stating that it is “the absence
Utilizing Content Marketing For Business Growth Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content to attract and maintain a specific audience and, eventually,
5 Tips To Test The Effectiveness of A Marketing Video Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven powerful and effective in inviting the audience to your website increasing the impressions.
Video Marketing: How To Raise Brand Recognition and Sell Your Product Video marketing is one of the bankable strategies nowadays because visuals have always proven to be one the best ways to put forward your ideas. Videos may have a great impact on your potential consumers. When planning to have an online video marketing campaign
10 Things You Need to A/B Test Your Digital Ads When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of the best ways to learn about the preferences of your
Top 10 Tips To Streamline Your Digital Advertising Testing Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to maximize your budget. Good ad testing leads to getting
Top 5 Practices for Improved Ad Testing Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make sure you make the right moves and decisions not to waste your
The Ultimate A/B Video Testing Guide Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different color, design, or even as little as a single word in the call
Common examples of bad survey questions and 3 easy tips to avoid them. Design surveys like a pro!
Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for
Optimize Persuasion With Reaction Graphs “Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to
What do the best performing COVID ads have in common? When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month