Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad
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Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for
What do the best performing COVID ads have in common? When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month
Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs. Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger
Interviews with Innovators: Dr. David Robinson As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
Innovator Interview: Chris Gomez, Toyo Tires As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.
Barbie Gets a Brand Makeover: Did it work? As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by
How Advertisers Adapt to Ad Blockers and Premium Streaming Services The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are likely to use ad-blocking software, 95% would consider using them in the future.