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How to get branded and unbranded traffic
Blog

Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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Interviews

Optimize Persuasion With Reaction Graphs

“Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative

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Resources

What do highest performing ads during the COVID-19 crisis have in common?

When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month from brands looking to stay top-of-mind and gain market share during

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esports advertising
Resources

Is your brand benefiting from Esports Advertising?

Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs.  Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger millennials, who are harder to reach via

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Best Practices

The Seven Deadly Sins of Survey Design

Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror stories, and seen many examples of bad

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Best Practices

Ad Testing Tips and Tricks for Perfecting Your Copy

“Advertising is a business of words.” David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using the right set of words, you can effectively enhance brand recognition and generate user growth. By using the wrong set of words,

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Blog

Optimize Persuasion With Reaction Graphs

“Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to high quality quantitative and qualitative

Read More »
Best Practices

Secrets To Actionable Insights

“Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to be actionable. Actionable hypotheses

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Best Practices

Is Your Brand Trustworthy?

The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel scandal. As trust is one of the most important factors affecting your brand, let’s examine how you can use optimize your ads through testing and

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