Blog
Understanding the Benefits of Ad Measurement
Gain a comprehensive understanding of the importance of ad measurement and how it can help you optimize your advertising campaigns.
WELCOME TO OUR BLOG Categories!
Explore our recent blog posts or browse our categories for the most relevant posts!
Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!
Blog
Understanding the Impact of Branding on Your Business
Discover the power of branding and how it can impact your business success.
Blog
Exploring the Different Types of Qualitative Research
Discover the various types of qualitative research methods and their unique characteristics in this comprehensive guide.
Best Practices
Best Practices for Digital Ad Testing
Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad
Blog
Branded vs. Non Branded Traffic: Pros and Cons
Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can
Insights
AI CONTENT WRITERS OUTPERFORM HUMAN MARKETERS
Spot Trender conducted a research study to see if people could tell if an AI wrote an article or a human wrote an article. 4 Articles were compared and tested on 500 people.
Interviews
Optimize Persuasion With Reaction Graphs
Optimize Persuasion With Reaction Graphs “Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to
Resources
What do highest performing ads during the COVID-19 crisis have in common?
What do the best performing COVID ads have in common? When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month
Resources
Is your brand benefiting from Esports Advertising?
Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs. Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger
Best Practices
The Seven Deadly Sins of Survey Design
The Seven Deadly Sins of Survey Design Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror
