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How to get branded and unbranded traffic
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Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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An image of data charts from advertising spend
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The Ultimate Guide to Advertising Research

Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding of your clients and their motivations

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a computer with an image showing data from research
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What is Brand Tracking & Why Should You Use It?

Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking considers a variety of factors, including brand recognition, loyalty, and

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An image of mobile phone icons with Facebook in the center
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Best Practices for a Successful Facebook A/B Test

You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right track. But what happens when you have finished

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A/B Testing on Facebook: How to Do It Right

A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard marketing technique since it allows marketers to see which

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a group of people sitting around a table reviewing data and charts on a laptop and paper
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Market Research vs. Marketing Research

Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two names are frequently used interchangeably,

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A group of papers with charts printed on them laying on a table
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The Lean Approach To Marketing Research

Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates. It’s hard to understand your users without researching.

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A man looking at creative and charts on a board
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The How To’s of Market Research: A Guide and Template

Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales representatives, they are more likely to seek referrals from friends and family or read internet evaluations. Given their power, have you adjusted your marketing plan to

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Hands browsing products on a tablet
Blog

Ad Testing: Why It Matters and How to Successfully Perform It

You need an ad that you know will succeed, whether you want to improve sales or create brand awareness. There’s no better way to be sure about an ad than to examine how successfully it’s been tested.  Ad testing is a type of market research and the process of displaying various advertisements to a sample

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