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Best Practices

Best Practices for Digital Ad Testing

Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad

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5 practices to improve your ad testing
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TV Ad Testing: enhance effectiveness and brand awareness

TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With

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How to get branded and unbranded traffic
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Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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An image of data charts from advertising spend
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The Ultimate Guide to Advertising Research

The Ultimate Guide to Advertising Research Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding

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What is Brand Tracking & Why Should You Use It?

What is Brand Tracking & Why Should You Use It? Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking

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An image of mobile phone icons with Facebook in the center
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Best Practices for a Successful Facebook A/B Test

Best Practices for a Successful Facebook A/B Test You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right

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A/B Testing on Facebook: How to Do It Right

A/B Testing on Facebook: How to Do It Right A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard

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a group of people sitting around a table reviewing data and charts on a laptop and paper
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Market Research vs. Marketing Research

Market Research vs. Marketing Research Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two

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A group of papers with charts printed on them laying on a table
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The Lean Approach To Marketing Research

The Lean Approach To Marketing Research Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates. It’s hard

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