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Blog

Gain insights into customer needs and preferences through brand tracking

It’s no secret that understanding your customers is the key to success in any business. In today’s competitive market, companies must be aware of customer needs, preferences, and perceptions to stay ahead of the competition. This is why marketing teams need to conduct monthly market research surveys to track and monitor their brand’s key metrics.

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Digital Ads testing benefits
Best Practices

Best Practices for Digital Ad Testing

Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad

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5 practices to improve your ad testing
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TV Ad Testing: enhance effectiveness and brand awareness

TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With

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How to get branded and unbranded traffic
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Branded vs. Non Branded Traffic: Pros and Cons

Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can

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Blog

The Ultimate Guide to Advertising Research

The Ultimate Guide to Advertising Research Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding

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Blog

What is Brand Tracking & Why Should You Use It?

What is Brand Tracking & Why Should You Use It? Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking

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