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Barbie Gets a Brand Makeover: Did it work? As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by
Hyundai Commercial Beats Acura, Starbucks beats Death Wish Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50,
Spot Trender Announces Super Bowl 50 Commercial Picks As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl commercials: Death Wish Coffee vs. Starbucks Coffee and Hyundai vs. Acura NSX. Spot Trender will examine themes
#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl #WomenOfSuperBowl: Spot Trender’s Second-By-Second Analysis to Examine Portrayal of Women, Gender Norms Results Released Within Three Hours of Airing MOUNTAIN VIEW, Calif. (February 1st, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today their third annual Super Bowl Ad Performance
How did Frank Underwood’s ad perform against Bush and Rubio’s? How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. Here’s
Is Your Brand Trustworthy? The issue of trust has been at the forefront of the public consciousness recently, from politics to business. You’ve probably heard of the Clinton email controversy, or the Volkswagen diesel scandal. As trust is one of the most important factors affecting your brand, let’s examine how you can use optimize your
Secrets To Massively Increase Your Viral Views Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according to Slate, a video by YouTube star Destin Sandlin accumulated 20 million views in nine months on YouTube;
How Advertisers Adapt to Ad Blockers and Premium Streaming Services The rise of ad blockers and premium streaming services are the bane of advertisers. Let’s look at recent trends: Ad blockers are increasingly more popular. More than 50% of UK consumers are likely to use ad-blocking software, 95% would consider using them in the future.
Are You Ready For Facebook Dislike Button? During a live stream recently, Facebook’s CEO Mark Zuckerberg confirmed that Facebook is working on a “Dislike” button. As many late-night comedians would jest sarcastically: The Internet is filled with love, of course we need a dislike button to show some hate! Hate is not necessarily the case,
How To Increase Ad Performance In Key Target Markets Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same methodology. This method lets advertisers know if their videos are above or below average for the
