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How to test your digital creative quickly, on budget You are creating the latest spot for your company’s new digital ad campaign. You have many questions about the ad—are the actors relatable to the audience? Is the music appropriate? Is this culturally appropriate? You’d like to test your concepts—but you couldn’t because traditionally, concept testing
How to be 10X more persuasive Has this ever happened to you: You created a new and exciting concept for a TV spot. Your whole creative team thought it’s the best thing in the world, that it was going to sell products and win awards! You did it again! …Then came the push back. Some
“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her Jane Superstar. Getting Jane Superstar to work with you could mean million dollars in investment for your company. This is costly, thus making it highly
How to Prevent PR Nightmares with Effective Ad Testing We’ve all had this nightmare. You created a concept that everyone in your team thinks it’s “revolutionary” and “it’s going to be the next Apple’s 1984 ad!” You are the office hero. You feel 100% confident, and the spot went to production without a hitch. Your
Design your Spot’s Emotional Ride Audience reaction to your spots should work with your objectives, whether you’re looking to build an overall positive feeling for brand or product, or you’re aiming to take your audience on a roller coaster of emotion. Spot Trender reaction graphs measures your audience reaction to your spot as they watch
How to make video explainers that increase conversion Spot Trender to Showcase Consumer Response to Super Bowl XLIX Commercials in Real Time Mountain View, CA (January 27, 2015) – For the second year, Spot Trender will be displaying the capabilities of their advertising testing platform during the NFL Super Bowl: American advertising’s biggest stage. Their
2014 Super Bowl Commercials – Consumer Reaction Charts Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching each commercial, panelists register their reactions on a moment-by-moment basis using their keyboard. These reactions – either
How to make video explainers that increase conversion “99% of advertising doesn’t sell much of anything”- David Ogilvy, advertising legend If you’re on a budget and you’re looking to make a video explainer that increases conversion (sales!), you’ve found the right guide. This guide covers three fundamental steps of making a solid video explainer that
10 Signs You’ve Made Great TV Commercials – #1 Finally we come to the last important validation that you may have made a truly great ad campaign. If your tv commercials or ad campaigns have an evergreen quality you are truly a master. 1. Evergreen If you haven’t had to change advertising themes in the
10 Signs You’ve Made Great TV Commercials – #2 The World’s Most Successful Commercials This is the latest in our series that explores how you know you might be an advertising genius. After winning over this top account, you hand-picked agencies best talent. You wrote copy until your fingers bled. You bought everyone on your
