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Research is expensive. But it doesn’t always have to be. Some factors increase costs, learn how to predict what will – and won’t – be expensive.

It’s no secret that understanding your customers is the key to success in any business. In today’s competitive market, companies must be aware of customer needs, preferences, and perceptions to stay ahead of the competition. This is why marketing teams need to conduct monthly market research surveys to track and monitor their brand’s key metrics.

TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With

The Ultimate Guide to Advertising Research Advertising research is a type of market research that focuses on determining which advertisements will be most effective with current and new customers. It accomplishes this by conducting extensive research before a campaign and analyzing the campaign’s success. The goal of ad research is to gain a deeper understanding

What is Brand Tracking & Why Should You Use It? Brand tracking is the process of gathering data from your target audience on a regular basis and analyzing performance over time. While brand tracking companies use to assess a brand’s overall health, they also examine the numerous aspects that make up that brand. Brand tracking

Best Practices for a Successful Facebook A/B Test You are squandering your money if you are not A/B testing your Facebook ads. Advertising on Facebook is not a one-size-fits-all approach. Crafting Facebook Ads that provide results takes effort and study. Split testing Facebook Ads is one approach to get your marketing team on the right

A/B Testing on Facebook: How to Do It Right A/B testing, often known as split testing, is the process of executing marketing tests to determine which version resonates better with your target demographic. They are usually tested simultaneously, and the factors can range from layout to copy to multimedia. A/B split testing is a standard

Market Research vs. Marketing Research Have you ever questioned whether market research and marketing research are the same thing? The distinction between market research and marketing research is often a point of contention to many. So what is the difference between market research and marketing research, and how do they differ? Even though these two

The Lean Approach To Marketing Research Any collection of tactics used to acquire information and better understand a company’s target market is known as business market research (or marketing research). Businesses utilize this data to improve product design, increase ad performance, user experience and develop a marketing strategy that generates high-quality leads and boosts conversion rates.

The How To’s of Market Research: A Guide and Template Consumers today have a great deal of power. They can independently analyze your product or service and make purchasing judgments. Furthermore, rather than speaking with one of your sales representatives, they are more likely to seek referrals from friends and family or read internet evaluations.

Ad Testing: Why It Matters and How to Successfully Perform It You need an ad that you know will succeed, whether you want to improve sales or create brand awareness. There’s no better way to be sure about an ad than to examine how successfully it’s been tested.  Ad testing is a type of market

ABC’s of Web Video Marketing Video is a versatile and compelling content medium that not only provides us with a realistic view of what’s going on but also makes it simple to distribute across numerous platforms. It appeals to consumers because it is simple to understand, interesting, and engaging, and it appeals to marketers because

Do I Need To Conduct Market Surveys? Entrepreneurs that are producing a product or service frequently devise interesting marketing and distribution tactics to promote and expose their new notion to the market. Their marketing and promotion efforts, unfortunately, do not always yield positive results. Entrepreneurs must take a step back and thoroughly examine the market

Research Automation: The Future of Digital Marketing Market research automation can be defined as “the use of systems with little human intervention, decreasing or eliminating needless human labor operations, and therefore freeing people to focus on high-intelligence operations.” Another definition of market research automation adds to the value by stating that it is “the absence

Utilizing Content Marketing For Business Growth Traditional marketing is losing effectiveness by the minute, and as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content to attract and maintain a specific audience and, eventually,

5 Tips To Test The Effectiveness of A Marketing Video Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven powerful and effective in inviting the audience to your website increasing the impressions. 

Video Marketing: How To Raise Brand Recognition and Sell Your Product Video marketing is one of the bankable strategies nowadays because visuals have always proven to be one the best ways to put forward your ideas. Videos may have a great impact on your potential consumers. When planning to have an online video marketing campaign

10 Things You Need to A/B Test Your Digital Ads When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of the best ways to learn about the preferences of your

Top 10 Tips To Streamline Your Digital Advertising Testing Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to maximize your budget. Good ad testing leads to getting