TUTORIALS / TIPS & TRICKS
Branded vs. Non Branded Traffic: Pros and Cons
Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded
Examples of bad survey questions (and 3 easy tips to avoid them)
Common examples of bad survey questions and 3 easy tips to avoid them. Design surveys like a pro!
Is your brand benefiting from Esports Advertising?
Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue,
Testing Brand Personality for Beauty Brands
Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!
Use Reaction Graphs to Optimize Ad Performance
Use Reaction Graphs to Optimize Ad Performance Every advertiser wants their audience to have a positive reaction to their ad.
The Seven Deadly Sins of Survey Design
The Seven Deadly Sins of Survey Design Survey design is one of the most important aspects of market research. When
Ad Testing Tips and Tricks for Perfecting Your Copy
Ad Testing Tips and Tricks for Perfecting Your Copy “Advertising is a business of words.” David Ogilvy If advertising is
How To Create Value Through Advertising
How To Create Value Through Advertising People tend to purchase products/services that they find valuable. As advertisers, while we can’t
How We Used Spot Trender To Test Our New Explainer Video
How We Used Spot Trender To Test Our New Explainer Video “Be a user of your own product.” Evan Williams,
The Dark Side of Survey Design
The Dark Side of Survey Design Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re
How did Frank Underwood’s ad perform against Bush and Rubio’s?
How did Frank Underwood’s ad perform against Bush and Rubio’s? How would the campaign ad from Southern Democrat Frank Underwood
Secrets To Actionable Insights
Secrets To Actionable Insights “Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People
Learn from the Best Ads in your Industry
Learn from the Best Ads in your Industry “The farther back you can look, the farther forward you are likely
How to Wordsmith your Ad to Perfection
How to Wordsmith your Ad to Perfection “What’s in a name? That which we call a rose by any other
