Explore our recent blog posts or browse our categories for the most relevant posts!
Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!
2014 Super Bowl Commercials – Consumer Reaction Charts Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching each commercial, panelists register their reactions on a moment-by-moment basis using their keyboard. These reactions – either
How to make video explainers that increase conversion “99% of advertising doesn’t sell much of anything”- David Ogilvy, advertising legend If you’re on a budget and you’re looking to make a video explainer that increases conversion (sales!), you’ve found the right guide. This guide covers three fundamental steps of making a solid video explainer that
10 Signs You’ve Made Great TV Commercials – #1 Finally we come to the last important validation that you may have made a truly great ad campaign. If your tv commercials or ad campaigns have an evergreen quality you are truly a master. 1. Evergreen If you haven’t had to change advertising themes in the
10 Signs You’ve Made Great TV Commercials – #2 The World’s Most Successful Commercials This is the latest in our series that explores how you know you might be an advertising genius. After winning over this top account, you hand-picked agencies best talent. You wrote copy until your fingers bled. You bought everyone on your
10 Signs You’ve Made Great TV Commercials – #3 This is the latest post in our series that takes a look at how you know you built the hottest brand out there with your marketing prowess. Sure you hired the best video production house in the state. Your ad exec dressed like she just walked
10 Signs You’ve Made Great TV Commercials – #4 The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap. Sure you paid top dollar for the most prestigious advertising firm. You wrote creative briefs. Then
10 Signs You’ve Made Great TV Commercials – #5 The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap. Sure you brought together the best creative talent in your field. You hired stunt artists and
10 Signs You’ve Made Great TV Commercials – #6 The World’s Most Successful Commercials This is the latest post in our series that takes a look at how you know you are on the top of the marketing heap. Sure you paid top dollar for the most prestigious advertising firm. You wrote creative briefs. Then
10 Signs You’ve Made Great TV Commercials – #7 The World’s Most Successful Commercials This is the latest in our series that explores how you know you deserve a promotion at your ad agency. Sure you brought together the best minds your field. You wrote copy until your fingers bled. You built and tested animatics
10 Signs You’ve Made Great TV Commercials – #8 The World’s Most Successful Commercials This is the latest in our series that explores how you know you nailed it with your video advertising. Sure you paid top dollar for the most prestigious advertising firm. You wrote creative briefs. Then re-wrote them. Again. You scoured the
