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Blog

5 Tips To Test The Effectiveness of A Marketing Video

5 Tips To Test The Effectiveness of A Marketing Video Launching a marketing video is one of the best strategies that can help improve the position of your website on the Search Engine Result Page (SERP). This brand recognition strategy is proven powerful and effective in inviting the audience to your website increasing the impressions. 

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Blog

10 Things You Need to A/B Test Your Digital Ads

10 Things You Need to A/B Test Your Digital Ads When going into digital marketing it is important to do A/B testing as part of the production process for any content because it will help improve the campaign in the future. Testing is one of the best ways to learn about the preferences of your

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Blog

Top 10 Tips To Streamline Your Digital Advertising Testing

Top 10 Tips To Streamline Your Digital Advertising Testing Testing ads can be tough and everything about digital ad testing matters. There are a lot of tests that can be done to see which works best, but it will be best to streamline your options to maximize your budget. Good ad testing leads to getting

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Blog

Top 5 Practices for Improved Ad Testing

Top 5 Practices for Improved Ad Testing Involving your company in advertising is a bold move to do, mainly because it requires you to invest a lot of time, money, and effort into it. Being a venture needing high stakes, you must make sure you make the right moves and decisions not to waste your

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the ultimate guide to AB testing
Blog

The Ultimate A/B Video Testing Guide

The Ultimate A/B Video Testing Guide Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different color, design, or even as little as a single word in the call

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Nivea offensive ad. Many consider this ad offensive. This could have been avoided with proper ad testing
Insights

Why You Should Pretest Your Ads – Top 3 Reasons

Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for

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Interviews

Optimize Persuasion With Reaction Graphs

Optimize Persuasion With Reaction Graphs “Content is king!”  – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to

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