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Best Practices

How to Prevent PR Nightmares with Effective Ad Testing

How to Prevent PR Nightmares with Effective Ad Testing We’ve all had this nightmare. You created a concept that everyone in your team thinks it’s “revolutionary” and “it’s going to be the next Apple’s 1984 ad!” You are the office hero. You feel 100% confident, and the spot went to production without a hitch. Your

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Best Practices

How to make video explainers that increase conversion

How to make video explainers that increase conversion “99% of advertising doesn’t sell much of anything”- David Ogilvy, advertising legend If you’re on a budget and you’re looking to make a video explainer that increases conversion (sales!), you’ve found the right guide. This guide covers three fundamental steps of making a solid video explainer that

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