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Case Studies

How did Frank Underwood’s ad perform against Bush and Rubio’s?

How did Frank Underwood’s ad perform against Bush and Rubio’s? How would the campaign ad from Southern Democrat Frank Underwood (House of Cards) perform against campaigns from Jeb Bush and Marco Rubio? We conducted a scientific poll to benchmark Underwood’s campaign ad aired during the CNN GOP Debate against Jeb Bush and Marco Rubio’s. Here’s

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Best Practices

Secrets To Actionable Insights

Secrets To Actionable Insights “Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to

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Best Practices

Learn from the Best Ads in your Industry

Learn from the Best Ads in your Industry “The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to advertise a product that’s similar to many of your close competitors. Your commercials will need that extra

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Best Practices

How to Wordsmith your Ad to Perfection

How to Wordsmith your Ad to Perfection “What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your commercials. Professional politicians know the importance of words – they even fight over how to

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