Insights
AI CONTENT WRITERS OUTPERFORM HUMAN MARKETERS​
Spot Trender conducted a research study to see if people could tell if an AI wrote an article or a human wrote an article. 4 Articles were compared and tested on 500 people.
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News
Spot Trender has a new look
Spot Trender has a new look You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve
Blog
Hyundai Commercial Beats Acura, Starbucks beats Death Wish
Hyundai Commercial Beats Acura, Starbucks beats Death Wish Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50,
Blog
Spot Trender Announces Super Bowl 50 Commercial Picks
Spot Trender Announces Super Bowl 50 Commercial Picks As part of their third annual Super Bowl Ad Performance Test for Super Bowl 50, Spot Trender announced today that they will analyze and compare the following companies’ Super Bowl commercials: Death Wish Coffee vs. Starbucks Coffee and Hyundai vs. Acura NSX. Spot Trender will examine themes
Blog
#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl
#WomenOfSuperBowl: Examine Portrayal of Women, Gender Norms in the Super Bowl #WomenOfSuperBowl: Spot Trender’s Second-By-Second Analysis to Examine Portrayal of Women, Gender Norms Results Released Within Three Hours of Airing MOUNTAIN VIEW, Calif. (February 1st, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today their third annual Super Bowl Ad Performance
News
PRESS RELEASE: Spot Trender to Showcase Consumer Response to Super Bowl XLIX Commercials in Real Time
How to make video explainers that increase conversion Spot Trender to Showcase Consumer Response to Super Bowl XLIX Commercials in Real Time Mountain View, CA (January 27, 2015) – For the second year, Spot Trender will be displaying the capabilities of their advertising testing platform during the NFL Super Bowl: American advertising’s biggest stage. Their
Blog
2014 Super Bowl Commercials – Consumer Reaction Charts
2014 Super Bowl Commercials – Consumer Reaction Charts Spot Trender wanted to know how America responded to this year’s Super Bowl ads. We carefully selected a set of ads to conduct in-depth research. Second-by-Second Reaction Graphs While watching each commercial, panelists register their reactions on a moment-by-moment basis using their keyboard. These reactions – either
News
Spot Trender announced Winners for Reel Summit Contest
Video spot The Office Brothers – Episode 2: Organized Chaos by Brother USA was declared the winner at ReelSEO/Liveclicker video conference. Spot Trender was selected by the conference as the official video rating platform to determine the winner.
