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The Ultimate A/B Video Testing Guide Brands often want to know which version of an ad will work better as a part of their brand tracking before deciding to put it out to the public. These alternatives may come from a different color, design, or even as little as a single word in the call
Common examples of bad survey questions and 3 easy tips to avoid them. Design surveys like a pro!
Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for
Optimize Persuasion With Reaction Graphs “Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to
What do the best performing COVID ads have in common? When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month
Interviews with Innovators: Dr. David Robinson As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
Innovator Interview: Chris Gomez, Toyo Tires As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
Spot Trender has a new look You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve
When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.
Barbie Gets a Brand Makeover: Did it work? As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by
