Tutorials/Tips & Tricks
Examples of bad survey questions (and 3 easy tips to avoid them)
Common examples of bad survey questions and 3 easy tips to avoid them. Design surveys like a pro!
WELCOME TO OUR BLOG Categories!
Explore our recent blog posts or browse our categories for the most relevant posts!
Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!
Insights
Why You Should Pretest Your Ads – Top 3 Reasons
Why You Should Pretest Your Ads – Top 3 Reasons An invention is not complete until it has gone through several prototypes. A writer goes through many edits before publishing a book. And you most certainly wouldn’t purchase a car before test driving it. There’s a common theme here: trial and error. It is for
Interviews
Optimize Persuasion With Reaction Graphs
Optimize Persuasion With Reaction Graphs “Content is king!” – Bill Gates Many factors impact your commercial’s persuasion: visual, music, actors, content, and more. With the rise of auto-mute videos on major social media channels such as Facebook, copy points (what’s being said) became more important than ever when considering your omni-channel strategies. In addition to
Resources
What do highest performing ads during the COVID-19 crisis have in common?
What do the best performing COVID ads have in common? When the COVID-19 pandemic hit, many brands cut down advertising budgets and started to hoard cash to brace for the storm. As an ad testing company, I expected a huge hit to Spot Trender’s business. Surprisingly, we saw an uptick in research inquiries within the past month
Insights
Interviews with Innovators: Dr. David Robinson
Interviews with Innovators: Dr. David Robinson As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
Insights
Innovator Interview: Chris Gomez, Toyo Tires
Innovator Interview: Chris Gomez, Toyo Tires As part of our Innovator Interview Series, every month Spot Trender interviews Marketing/Advertising innovators on the future of data-driven marketing to learn the latest theories, principles, and mindsets that work. We also ask these experts for tips and stories on how to implement these ideas successfully. This month we
News
Spot Trender has a new look
Spot Trender has a new look You may notice that we’re sporting a new look in our website and other places. It’s colorful, bold and different—just like our approach to the too-often dry and boring ad testing world. The new look reflects our energy for connecting the dots that bring meaningful and actionable insight. We’ve
Best Practices
Cultural Sensitivity in International Advertising
When launching an international ad campaign, one of the most important factors for consideration is cultural sensitivity. Securing airtime overseas is hard work. It would be catastrophic to let it all go to waste if your ad sparks outcry and you have to pull it the air.
Blog
Barbie Gets a Brand Makeover: Did it work?
Barbie Gets a Brand Makeover: Did it work? As a brand, sometimes the toughest hits can come from your critics. Luckily, advertising is a powerful thing, so powerful in fact, that it can positively impact your brand opinion. Barbie dolls often get a bad rap for setting unrealistic body image expectations, however, recent advertising by
Blog
Hyundai Commercial Beats Acura, Starbucks beats Death Wish
Hyundai Commercial Beats Acura, Starbucks beats Death Wish Gender Roles and Favorability in Super Bowl 50 Commercials Analyzed by Spot Trender MOUNTAIN VIEW, Calif. (February 7, 2016) – Spot Trender, an industry leader in cloud-based ad-testing technology, announced today the results of their third annual Super Bowl Ad Performance Test. Conducted for Super Bowl 50,
