Explore our recent blog posts or browse our categories for the most relevant posts!
Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!
Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can
Common examples of bad survey questions and 3 easy tips to avoid them. Design surveys like a pro!
Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs. Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger
Sometimes, you’ll watch an ad and you’ll remember the overall concept, or a hilarious one-liner while forgetting what product, or brand this ad was even for! To avoid this fate, you’ll want to ensure that your brand’s personality comes through. With the proper ad testing methodology, you can optimize your spot for, brand personality, brand attributes, and brand recall!
Use Reaction Graphs to Optimize Ad Performance Every advertiser wants their audience to have a positive reaction to their ad. That’s why it is crucial to test for audience reactions early on in the creative process. Survey responses only tell you some of the stories. They’re a great way of measuring likeability, believability, and other
The Seven Deadly Sins of Survey Design Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror
Ad Testing Tips and Tricks for Perfecting Your Copy “Advertising is a business of words.” David Ogilvy If advertising is a business of words, then finding the right words for your ad campaign’s message is a crucial component for success. By using the right set of words, you can effectively enhance brand recognition and generate
How To Create Value Through Advertising People tend to purchase products/services that they find valuable. As advertisers, while we can’t change what we’re selling, we can alter how consumers perceive them. At Spot Trender, we believe that you can’t improve what you can’t measure. Let’s examine how you can design a test to measure perceived
How We Used Spot Trender To Test Our New Explainer Video “Be a user of your own product.” Evan Williams, Cofounder @Twitter Have you ever felt so frustrated with long meetings in which everyone gives their opinion on how to improve an ad or marketing materials but didn’t have enough data to back up their
The Dark Side of Survey Design Recent YouGov viral poll managed to get 20% of Trump supporters to say they’re against the Emancipation Proclamation, which was Abraham Lincoln’s executive to free all slaves in Confederate states. Major news outlets have used this poll in their stories; for instance, The New York Times stated: Nearly 20
