Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad
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Is your brand benefiting from Esports Advertising? Esports Advertising is the future. In 2018, esports reached $869 million in revenue, with nearly 400 million viewers worldwide, and forecasted to reach $2.96 billion by 2022, according to Goldman Sachs. Esports is lucrative for advertisers because it’s a highly effective way to engage Gen Z and younger
The Seven Deadly Sins of Survey Design Survey design is one of the most important aspects of market research. When you design a survey correctly based on your research objectives, you’ll end up with reliable results. If you hang out with market researchers long enough, you probably hear your fair share of survey design horror
Secrets To Actionable Insights “Begin with an end in mind.” – Stephen Covey, author, 7 Habits of Highly Effective People Ad testing is a science, and good science starts with verifiable hypotheses. In commercial ad testing – where you have time and budgetary constraints, your hypotheses not only need to be verifiable, they need to
Secrets To Massively Increase Your Viral Views Facebook videos are experiencing massive growth; users are watching billions of videos a day according to Facebook. Let’s look at videos shared natively on Facebook versus YouTube. For instance, according to Slate, a video by YouTube star Destin Sandlin accumulated 20 million views in nine months on YouTube;
How To Increase Ad Performance In Key Target Markets Traditionally, many advertisers test their ads against norms. “Norms” is the fancy way of saying “average”: the average of all ads tested for a specific industry, tested using the same methodology. This method lets advertisers know if their videos are above or below average for the
Learn from the Best Ads in your Industry “The farther back you can look, the farther forward you are likely to see.” – Winston Churchill Advertising is a highly competitive industry; it’s especially brutal when you need to advertise a product that’s similar to many of your close competitors. Your commercials will need that extra
How to Wordsmith your Ad to Perfection “What’s in a name? That which we call a rose by any other name would smell as sweet.” -William Shakespeare’s Romeo and Juliet. Words have tremendous power. They can make or break your commercials. Professional politicians know the importance of words – they even fight over how to
How to be 10X more persuasive Has this ever happened to you: You created a new and exciting concept for a TV spot. Your whole creative team thought it’s the best thing in the world, that it was going to sell products and win awards! You did it again! …Then came the push back. Some
“Strike while the iron is hot.” Let’s say you’re making a pivotal spot for your company’s next huge advertising push. Your new creative concept involves a famous actor named her Jane Superstar. Getting Jane Superstar to work with you could mean million dollars in investment for your company. This is costly, thus making it highly