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How to Conduct a Comprehensive Competitor Analysis
Learn how to conduct a thorough competitor analysis with our step-by-step guide.
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Want to learn something specific about market research, ad testing, or long term brand tracking that you can’t find here? Feel free to reach out to us and our research experts will answer any questions. We may even write up a post about it!
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Unlocking the Secrets to Successful Brand Positioning
Discover the key strategies to successful brand positioning in this comprehensive guide.
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Understanding the Benefits of Ad Measurement
Gain a comprehensive understanding of the importance of ad measurement and how it can help you optimize your advertising campaigns.
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Understanding the Impact of Branding on Your Business
Discover the power of branding and how it can impact your business success.
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Exploring the Different Types of Qualitative Research
Discover the various types of qualitative research methods and their unique characteristics in this comprehensive guide.
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Gain insights into customer needs and preferences through brand tracking
It’s no secret that understanding your customers is the key to success in any business. In today’s competitive market, companies must be aware of customer needs, preferences, and perceptions to stay ahead of the competition. This is why marketing teams need to conduct monthly market research surveys to track and monitor their brand’s key metrics.
Best Practices
Best Practices for Digital Ad Testing
Best Practices for Digital Ad Testing Are you confident that your digital ads will reach your target consumers? No company should be that confident with their advertisement without a proper review and testing. It doesn’t matter if you are Pepsi, Johnson & Johnson, or McDonald’s; you can’t make decisions based on your instincts alone. Ad
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TV Ad Testing: enhance effectiveness and brand awareness
TV Ad Testing: enhance effectiveness and brand awareness The research firm Clutch recent survey found that advertising influences nearly 90% of the public´s purchase decisions of goods and services. This statistic includes not only traditional media (TV ads, print, radio, and billboards, amongst others) but other recent concepts, such as digital and mobile advertising. With
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Branded vs. Non Branded Traffic: Pros and Cons
Branded vs. Non Branded Traffic: Pros and Cons First of all, what is branded traffic? You probably know that branded traffic is good for your business. Everyone is doing it, so I should do it too. But do you know what branded traffic is? Are you familiar with how it works and how it can
Insights
AI CONTENT WRITERS OUTPERFORM HUMAN MARKETERS​
Spot Trender conducted a research study to see if people could tell if an AI wrote an article or a human wrote an article. 4 Articles were compared and tested on 500 people.
